Join JRF and the
Bevan Foundation, alongside other social change-makers in Wales, to find out
how together we can talk about poverty in a way that can shift the public and
political narrative. We’ll share research and experience, showing
what the public believe about poverty, the pitfalls we need to avoid, and the
opportunities for more positive conversations.
With
the start of a new Senedd term upon on us and recovery top of the agenda, this
timely event will bring together people from across the sector working on the
issues, root causes and consequences of poverty in Wales. The evidence and
insights from the FrameWorks UK will help the sector develop a united voice
so we can all have the impact we want to solve poverty in
Wales.
We are hosting
an online event over two mornings, made up of
short sessions where speakers will share
the approaches they have used to improve understanding of poverty,
change the debate and advocate for solutions. Alongside the theory and evidence
from our framing research, we’ll provide tips and advice on how to
put framing into practice. At the end of the event, you’ll be
ready to give it a try for yourself.
The sessions
How can we collectively be a force for change?
Communicating for impact
Morning one: Tuesday 15th
June 2021, 9:30am – 12:00 midday
https://us02web.zoom.us/webinar/register/4416208569922/WN_iQjGnNIsSVq5ZR-oY0OrSQ
We can work together to change the narrative on poverty in
Wales. As a diverse sector, we have a range of concerns
and specialisms, but we can achieve more when we work together using
tried and tested tools to tell a clear and consistent story about the injustice
of poverty.
FrameWorks UK’s
research with 20,000 people across the political spectrum has given us crucial
insights into public attitudes to poverty in the UK. It shows
how we can tap into positive shared values and improve understanding,
rather than reinforcing divisive and destructive ideas and beliefs.
In
this session JRF will set the scene on what framing is and why it is so
important. We will discuss how the public thinks about poverty, how to navigate
these different beliefs, and we will show the impact framing is having.
‘Framing’ – words that change minds
Morning two: Wednesday 16th
June 2021, 9:30am – 12:00 midday
https://us02web.zoom.us/webinar/register/6916208571081/WN_EjuiJpWKRReysJRk_hlEgA
This
session will cover how we can use framing insights to make deliberate decisions
about how we communicate to change the impact of our stories.
We
will hear from allies who are already using framing on why it is important to
them, why it should form part of more movements, and how it can help us all to
be better communicators.
We
will then cover the practical aspects of framing, from the use of tested
values, metaphors and other techniques enabling us to create content
with our audience’s mental shortcuts in mind.